Slaraffenland (pronounced sluh-raf'-in-lund and meaning "land of milk and honey" in English) is a Danish experimental rock group formed in Copenhagen in 2002 by identical twins Christian Taagehøj and Mike Taagehøj, Bjørn Heebøll, Niklas Antonsson, and Jeppe Skjold. They formed their own label, Honningmand, to release their self-titled debut album in 2004. In 2005, they followed it with an EP, Jinkatawa, and a few months later journeyed to New York, where they played clubs including CBGB's. That drew the interest of American label Hometapes, which signed the group in 2006, and Slaraffenland returned for a showcase at the CMJ Music Marathon on November 1 and also appeared at the SXSW music conference in March 2007. They released their second album, Private Cinema, on Hometapes on June 26, 2007.